Nordic Magic: Five of Our Favourites from the North January 31 2018

Elsa Beskow mugs from Design House Stockholm

Anyone who hasn’t been living under a rock for the past few years will have noticed the massive trend in all things Nordic recently, from lifestyle trends like the Danish hygge philosophy to Swedish Kanken backpacks popping up everywhere. We’ve always loved Nordic design and illustration at Tales for Tadpoles, from classic Swedish author Elsa Beskow to the whimsical world of Moomin from Finnish artist Tove Jansson.
Here are five of our favourite things from Nordic countries.

1. Moomins!

If you don’t know Moomins, you would probably love them. If you already know them, you are probably deeply, deeply obsessed with them to a level that is perhaps unhealthy.

Tove Jansson: The Book about Moomin, Mymble and Little My

Moomins are creatures from the fictional land of Moominvalley. They were first created by the iconic Finnish author, illustrator and artist Tove Jansson in the 1940s, and are now a global brand. They feature in a series of novels and picture books, and at one point had their own daily comic strip which ran for over years and was read across continents, by a readership of 20 million.

Moomin print

Moomin prints

The 1960s and television culture brought with it a merchandising explosion, and Moomins were among the first characters to be reproduced in commercial prints for the retail market.

Vintage Moomin print: Sniff

This Moomin print was among the first ever produced for the retail market. Buy a reproduction here. 

There is something uniquely Finnish about the Moomins, with their tales of endless summers and snowy winters. They are now so much a part of Finland’s national consciousness that the two are inextricably linked. But they also have a global appeal. Moomins are huge in Japan, and with the current trend for all things Nordic they are becoming much more well known in Ireland, the UK and the U.S. Read more about Moomins and Tove Jansson in another of our blogs.

2. Folk and Fairy Tales

East of the Sun, West of the Moon illustrated by Kay Nielsen

Like Ireland, Scandinavia and the Nordic region has a very strong oral storytelling tradition and a wealth of folk history. Around the same time that Lady Gregory and W.B. Yeats were collecting folk tales in Ireland, two folklorists set out to record the folk tales of rural Norway and published them in a volume called East of the Sun, West of the Moon. The tales were later reissued with illustrations by the Danish golden age illustrator Kay Nielsen, and what results is a feast for the senses.

East of the Sun, West of the Moon, illustrated by Kay Nielsen

East of the Sun, West of the Moon was recently reissued in a gorgeous hardback coffee-table book edition, (here),  with full pages to show off Nielsen’s intricate designs. It also includes essays on the history of folk culture and Golden Age illustration. You can learn more about the incredible Danish illustrator Kay Nielsen in our blog on his life and work. 

3. Classic authors like Elsa Beskow

Where children in Ireland and the UK grow up with the likes of Beatrix Potter and Roald Dahl, Scandinavian children grow up the books of Elsa Beskow.

Elsa Beskow: Christopher's Garden


Beskow was a turn of the century children’s writer and illustrator whose scenes of forests, nature and rural harvests are uniquely Nordic. The sense of humour in these books is very Swedish too, with grumpy goblins and well-meaning children who accidentally burn their mother’s house down!

Peter in Blueberry Land by Elsa Beskow

While other cultures are au fait with translation, the English speaking world tends to stick to its own well known authors. Introducing children to classic Scandinavian literature in translation is a great way to broaden their world view and feed their curiosity. You can find our large range of Elsa Beskow books here

Elsa Beskow's life was a fascinating story in its own right, you read more about her in our biography.

4. Wacky humour like Findus and Pettson

The Nordic countries have their own special brand of humour, which is very noticeable in Moomins and in other series’ like Findus and Pettson.

Nordic Magic: Findus and Pettson by Sven Nordqvist

Findus Moves Out

Findus and Pettson is a series of picture books by Sven Nordqvist,  about a grumpy old farmer and his mischievous cat. Findus and Pettson are modern day Odd Couple who get themselves into all sorts of scrapes, with hilarious results. As with Moomins, this series is a household name in Scandinavia and Germany, but is largely unknown in Ireland and the UK. Anyone we’ve met who takes one of these books home always comes back for the rest in the series. They are wacky, warm and memorable. And look at those illustrations! Read more about the warmth and wit of Sven Nordqvist here.  

Nordic Magic: Findus and Pettson

When Findus Was Little and Disappeared

5. Cosy homes

Elsa Beskow espresso mugs from Design House Stockholm

These Elsa Beskow homewares from Design House Stockholm show off slick Swedish design at its best. When you have to spend so much time indoors during the dark and cold winter months, you may as well do it in style! We could learn a lot from Nordic lifestyles about making the best of winter, and making your home pretty and cosy is a great place to start.

Browse our full range of homewares here. And have a look through our carefully curated book selection, which includes lots of brilliant Nordic authors and illustrators. 

Words by Sophie Meehan. 




Kay Nielsen: The Forgotten Genius November 22 2017

Kay Nielsen: Snow White and the Seven Dwarves

Every month we focus a blog on an illustrator that we love, giving you the opportunity to learn more about your favourite authors' background and influences, or to discover great picture books you may not have heard of. So far we've covered everyone from beloved Swedish children's author Sven Nordqvist, to the Australian artist Shaun Tan. This month we've chosen one of our favourite turn of the century illustrators, Kay Nielsen, whose work we have stocked since the first days of the shop. 

Born at the right time 

Kay Nielsen was a Danish illustrator who produced work during the Golden Age, a period of unprecedented excellence in illustration that stretched from the 1880s to the 1920s. The Golden Age came about when Carl Hentschel and other pioneers invented technologies that could reproduce paintings and drawings accurately and inexpensively for the first time. Public appetite for new graphic art grew, and sumptuously illustrated gift books became popular. Artists like Arthur Rackham, Warwick Goble and Kay Nielsen illustrated books of fairy tales from masters like the Brothers Grimm and Hans Christian Andersen, as well as new stories. Along with Rackham and Edmund Dulac, Nielsen is often considered one of the greatest illustrators of the age.

Nielsen was born into an artistic family; his father was the director of the Dagmar theatre in Copenhagen and his mother was the star of the Royal Danish theatre. He spent his early life being exposed to performance and design. As Noel Daniel points out in one of the brilliant essays in Taschen’s beautiful reissue of East of the Sun and West of the Moon, the figures in Nielsen’s illustrations often look like actors in front of stage backdrops. He draws lengthened bodies from a low-down perspective; his backgrounds are expansive and often flattened to make the figures stand out.

"And pop! Out flew the moon". Get the print here.

"And pop! Out flew the moon". Get the print here

A new age for book illustration

The first book of fairytales Kay Nielsen illustrated was Powder and Crinoline, which shows a lot of the influence of Aubrey Beardsley, an illustrator who had a key impact on the Golden Age and on the history of book illustration itself. Before Beardsley, illustration had been mainly descriptive, and was to show only what the text had laid out. Beardsley treated every illustration as a work of art in its own right, and conferred new respect to the art of illustration. The advent of new technologies in reproducing images meant that artists could include more detail than ever, and Kay Nielsen’s illustrations for Powder and Crinoline are highly decorative. Every figure in his drawings is bedecked in flowing folds of clothing and the backgrounds are intricately detailed.

Kay Nielsen: Powder and Crinoline

From Powder and Crinoline

In a testament to how much emphasis was placed on illustration over text in these gift books, several of the stories in Powder and Crinoline had already been published in another collection by the same publisher only three years earlier. The earlier collection was illustrated by Edmund Dulac, in a softer and more classical style. Golden Age publishers understood that a book could be transformed by its illustrator. 

East of the Sun, West of the Moon

Nielsen’s break out book was East of the Sun and West of the Moon, published in 1914. Recently reissued in a sumptuous edition by Taschen, this collection of Nordic folktales were gathered by two folklorists in rural Norway in the mid 1800s and first published as a volume in 1841. As artists were starting to travel and study abroad more in the early 20th century, a cosmopolitan outlook was sweeping over Europe. But people were also beginning to focus more on their own country’s indigenous traditions. Many artists (including our own W.B. Yeats and Lady Gregory), became interested in fairy and folktales from the oral tradition. The Kay Nielsen edition of East of the Sun and West of the Moon came about at the right time, and combined new heights of illustration art with an appreciation for rich folklore.

Kay Nielsen: East of the Sun, West of the Moon, illustrated by Noel Daniel

Taschen's glorious reissue of East of the Sun and West of the Moon

This book represents some of Nielsen’s best work, and is the source of many of our illustrated prints. The influence of Aubrey Beardsley is less apparent here; the stories’ Scandinavian background gives Nielsen a chance to embody a style all his own, encompassing both his Nordic origins and the myriad influences he had absorbed in his travels.

Kay Nielsen: East of the Sun, West of the Moon

From East of the Sun, West of the Moon

Nielsen studied art in Paris, worked with theatre companies in Copenhagen, became a success in London, and later worked as a creative director in Hollywood, including at Disney. East of the Sun, West of the Moon shows off his diverse range of influences, from Japanese block prints to the costumes of the Ballet Russes. The Ballet Russes, a Russian ballet company, debuted in Paris while Nielsen was a student there and quickly became an international sensation. Their work combined some of the best costumes, art direction, music and contemporary dance the world has ever seen, their style likely impacted Kay Nielsen as a young art student.

Ballet Russes Nijinsky      Kay Nielsen

Vaslav Nijinksy of the Ballet Russes, and one of Kay Nielsen's costumed figures from East of the Sun, West of the Moon


Too dark for Disney

Although their work for illustrated books was tremendously popular, artists in the Golden Age were still paid very little. Most had to depend on sales from their original work in gallery shows to make a living. In 1939, Nielsen moved to California to seek work with film companies, and was hired by Walt Disney to work on Fantasia. He worked on the memorably dark sequence “Night on Bald Mountain”, and the sombre procession for “Ave Maria”. Nielsen’s aesthetic stands out in stark contrast to the cute mice and dancing mushrooms in other parts of the film.

Nielsen's concept art for Disney's Fantasia

While at Disney, Kay Nielsen also produced concept art for The Little Mermaid, a project that was shelved until its eventual release in 1989. (He is credited on the 1989 version as a visual development artist). Although he was well respected by the other artists and animators at Disney, Nielsen was let go after four years, and entered a period of struggles in which he found little exposure. Unfortunately, his style had fallen out of favour in the latter years of his life. His last published book had been Red Magic, published in 1930, which shows a change in his output. His monochrome drawings here are more minimalist, as tastes were moving away from intricately detailed gift books and towards art deco simplicity.

Kay Nielsen Red Magic

From Red Magic 


Descent into obscurity

The embellished gift books with which Nielsen made his name were no longer wanted, and neither was his artwork. He worked on a collection of illustrations for Arabian Nights which he was unable to find a publisher for, that remained unseen until many years after his death. Nielsen descended into obscurity and spent the remaining years of his life painting wall murals and farming chickens. Some of his murals can still be seen in California today, this one was commissioned by an L.A. high school and adorns the wall of their school library.

It is a testament to Nielsen’s dedication to his art that he put as much detail and effort into this library mural as he did his most prestigious commissions. The artist completed the mural in 1944 and later spent two further years in the 1950s restoring and extending it. The school librarian at the time remembers that Nielsen would always already be hard at work by the time she arrived into school every morning.

Kay Nielsen died in poverty in 1957. Before her death, Nielsen’s widow and longtime companion, Ulla, bequeathed some of his original illustrations to the artist Frederick Monhoff, who in turn tried to have them placed in museums. But no museum would take them. 

Revival of popularity

Despite the decline of appreciation for Kay Nielsen’s style in his own lifetime, there has since been a revival of interest in him and in the Golden Age of Illustration in general. Since the 1970s people have been appreciating the art of these Golden Age masters anew, and Kay Nielsen in particular has stirred people’s imaginations. Perhaps this is because of his modernity and imagination, which still feels fresh today. For those interested in book illustration or in 20th Century art, Kay Nielsen’s work combines some of the greatest innovations in artistry with an amazingly diverse range of worldwide influences.

Browse our collection of Kay Nielsen prints and books here.

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